Just as I hoped, the new Coldplay record is out of control. For those of you who like Jeff's productions for the quality recordings they are, you might appreciate Cemeteries Of London (with a few seconds from the end of Life In Techicolor), Lost! and Yes.
Lost! was released in acoustic form (titled Lost? with a question mark) weeks before the album's release and it, without question, was a brilliant move. I learned and love the song in its acoustic form. When you get to the album version weeks later, you know it enough to sing along, only thing is: it blows the doors off your expectations.
What's also interesting is Reign of Love, Chinese Sleep Chant and The Escapist are presented more as interludes or segues instead of outright album tracks. Interesting idea. (Was Secret Messages the last time Jeff Lynne interluded between two songs??! Not sure I'd count Opening/Heaven Only Knows)
Between the free download of the first single, an exclusive b-side on vinyl, Lost?, the title track on iTunes and iTunes commercial, plus the full album on vinyl with full length CD inside of it, the marketing of this record is genius.
I recommend the lyrics to follow along.
The CD is already out in the UK, Tuesday for the States.